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Transactions vs. disseminations: or, better to give away than to sell

7/25/2013

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I cannot tell a lie or display false modesty: I just came back from a fantastic evening, reading my book at the Enoch Pratt Library in Baltimore, co-sponsored by the Berman Institute for Bioethics at Johns Hopkins. It's no rocket science to understand why I had a good time. First, I love reading things in public. Second, selling the book I wrote is idyllic.

Two kids I am closely related to.
I must also say, though, that the reading showed me how appreciative a crowd can be even when they might not buy the book at all. Some of them did, of course, and that I appreciate. But I don't know whether everyone did - and that didn't matter. I felt like they had already had the same ideas that I did in the book, and together, at the event, we were transformed into a cooperative medium to disseminate the importance of doctor-patient communication to a healthy relationship with one's provider. 

It doesn't matter who writes the book - it just matters that the ideas get out there. They are out there already, of course: that's the point of the research I cited. They just need to be taken up by our whole system, dissolved into the drinking water. 

Which is the task of our health system in all things, to move from transaction to dissemination. We don't want to have to purchase health from a doctor, a pharmacy, or hospital - we want it to be understood and learnable from any random guy on the corner, like a language. 

Can you help disseminate?

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    The author of Talking To Your Doctor and Making Sense of Medicine blogs about the books, shared decision making, doctor-patient communication, and the redeemable imperfections of healthcare.

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